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03 Jan

9 critical ways to transform meeting uncertainty into event success

By Andrea Driessen The new year often fosters lots of possibility—and plenty of uncertainty. One area where none of us want to experience uncertainty is our speaker line up. So I’ve codified 9 critical steps we at No More Boring Meetings use to eliminate as many elements of uncertainty as possible. While we can’t control the weather or the actions of global political leaders, we can and I believe must do the following to control the controllable and ensure our events sizzle. 1-Offer up: When you’re making offers to speakers, do you ask for everything you need? A content conference call, media interview(s), social media posts, post-event follow up? You’ll avoid disappointment and gain conference buzz when these points are covered in the offer and therefore are part of your planning and execution. Better to over-ask than to forget a key request, as you may be out of luck if you inquire after the contract’s been signed. 2-Easy strategy: On the conference call, discuss: why was this particular speaker chosen? How does he or she fit into meeting goals and the organizational mission? Better to over-communicate here than leave out key info. 3-Do you know who I am? Be sure…

17 Sep

ACK! Q&A is NOT engagement

© 2017 Andrea Driessen You likely have had this experience: You ask speakers how they’ll interact with attendees, and some say, “I’ll add Q&A at the end.” As if that will solve the problem. It will NOT. It’s a LAZY solution. Audience engagement does NOT equal Q&A. Sure…a handful of folks may feel engaged when the speaker answers their questions. But the rest? They’re often tuned out, as the Q is frequently irrelevant at worst, moderately interesting at best. So what CAN you do to boost engagement? A few easy-to-roll-out formats:  1-Post-Program Pair-Up This is a simple, powerful exercise I’ve designed to increase networking and the likelihood of positive change. Whether you have 5 or 5,000 attendees, near the end of your program or event, have participants find partners. Each dyad discusses new goals they want to reach in the next 60 days. They record their objectives—plus each other’s contact information—and together commit to reaching these milestones. Smaller audience? Take commitments to a higher level: invite everyone to state their goals before the whole group; sharing publicly means you’re more likely to succeed. 2-Solve the “unsolvable” with Cricking Think of historical figures, celebrities or someone outside your industry. Then talk…

11 Jul

7 obsessions of the most successful meeting professionals

© 2018 Andrea Driessen At home, maybe you binge-watch House of Cards. At work, you face an entirely different set of preoccupations. So what should you obsess about as a savvy meeting professional, if you are to produce best-in-class events? My most successful clients do the following: 1-Ditch the platitudes and gratitudes. Right out of the gate, you make—or break—the success of an event. In the initial moments of a meeting, audiences’ attention spans are at their highest levels. And what almost always comes first in a show script? What I call platitudes and gratitudes: over-the-top thanking of people and sharing often-meaningless content. What top meeting strategist Brian Walter calls “emphatitudes: platitudes stated emphatically.” Attending a large, mission-critical 90-minute meeting not long ago was akin to witnessing a slow-motion train wreck. I painfully sat through the opening speaker’s first 10 minutes. It felt, and likely was, unscripted and seemingly without intent: “Good morning. I didn’t hear you. GOOD MORNING! We are so excited you’re here. Thank you. We appreciate you. We’re here with our stakeholders. We’re thrilled you’re here. I want to thank our commissioners. We are excited about the work our CEO is doing…” That’s 10% of the meeting…

17 May

7 Ways to Drastically Reduce your Event Risks

By Andrea Driessen, Chief Boredom Buster As a meeting professional, you know that events bring inherent risks: security lapses, food-borne illness, lackluster presenters…to name a few. Some we can control. Some we can lessen. A few we can even eliminate. Others may look like as hazards—but with the right level of support, you can reduce or even eliminate them. At No More Boring Meetings, we’re ferociously dedicated to lessening 7 key risks in the talent and content realms: 1-Speaker cancellation. In nearly 20 years, we’ve had one speaker cancel. If that happens on your watch, No More Boring Meetings will act immediately to tap a deep network of supremely qualified speakers who can fill in.  Bam: problem solved. 2-Speaker delay. Why worry that your presenter will arrive late? Our speakers are required to choose flights to your event with at least one back up in case of airline delay or cancellation. Voila: you’re covered. 3-Trying to find a needle in a haystack of 80,000,000. Google “customer service speaker,” and you’ll get 80 million results. So you could either take the risk—and the time!—to sort through these yourself. Or have a short conversation with us, and break free from such crushing…

13 Mar

Your “great” idea? Great only if you can communicate its value

Copyright 2017 Andrea Driessen, Chief Boredom Buster, No More Boring Meetings, and Creator of Mixing Chamber TM You and your team surely have game-changing ideas. But what if you don’t know how to effectively communicate their value so others will take notice—and take action? Individual business leaders and entire organizations are undoubtedly leaving money and opportunity on the table without realizing it. That’s because most professionals don’t understand how to package their best ideas. They don’t know how to communicate their value in ways that audiences want to hear. Plus, most meetings aren’t designed to make the most of the collective intelligence in the room. The sad result? The very best ideas may go unnoticed or unfunded. But a powerful force is disrupting how presentations are delivered and consumed. That force is TED Talks. Their global prevalence and popularity have shown us a new way to communicate spreadable, viral-worthy ideas. The TED Talk phenomenon has critical implications for those who want to share their ideas. It forces organizations and their leaders to drastically improve presentation skills to stand out in a sea of sameness. To communicate their best ideas quickly and effectively. To drive more innovation and revenue within an organization….