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01 Feb

Dive into Immersive Learning: A Primer for Meeting Professionals

By Andrea Driessen, Chief Boredom Buster Watching a child explore. Rock climbing. Sitting before a campfire. Spending time with our favorite humans—and pets. Playing a game. When we have these experiences, distractions fall away. We’re fully focused and in the now. We’ve reached that happy place positive psychologist Mihaly Csikszentmihalyi calls “flow.” Yet in our increasingly distracted world, flow has never been harder to achieve. According to Porter Stowell, who heads up IBM’s serious games initiatives, 66% of workers are overwhelmed, he explained, citing a 2014 Deloitte study of global human capital trends. As meeting professionals, we stand at the forefront of distractions, because human’s collective state of disengagement is ever present in meetings. No matter how hard we try, some audience members will not be paying attention to what we’ve worked so hard for them to experience—the event itself. For over two decades, I’ve made it my business to boost engagement in meetings. I’m always on the lookout for new ways to get and keep meeting goers’ attention. So when I began hearing about immersive learning and how it holds great promise to combat distraction…well, I got rather immersed in it. Immersing in Immersion Let’s begin with a working definition….

30 Dec

Why Event Sponsorships Should Never be about Sponsors

By Andrea Driessen, Chief Boredom Buster Budgets are top of mind this time of year, so let’s focus on how to make yours go further. The TED brand and its range of live and virtual events have taken the world by storm. As a TED-head who’s a student and practitioner of TED-branded events, I’ll focus here on what my TED experiences teach us about designing sponsor experiences through a decidedly different lens. I’m deeply involved with audience experience design, speaker curation and sponsor (AKA partner) acquisition for a large TEDx Event, TEDxSeattle (previously TEDxRainier). And I attended TEDActive (the event that happens concurrently with TED) in British Columbia. This collective experience has opened my eyes to the power of turning the tables on how sponsors are courted and integrated into an event’s design. Just as the most successful meetings are much less about speakers on stage and much more about participants in the audience, effectively curated and nurtured sponsorships should be ever-so-much-less about the sponsors and oh-so-much-more about the potential customers they want to engage. So if your events or tradeshows rely on sponsors, you can drastically improve both how meeting goers engage with sponsors and improve the results the…

02 Dec

Why Meetings Should be More Like The Tonight Show with Jimmy Fallon

By Heather Pelletier, Engagement Unlimited, Vancouver, BC, © 2015 First let me openly confess…I love Jimmy Fallon. I want to be his friend. Who doesn’t? He’s the best! Over two years ago, Fallon took over The Tonight Show (AKA Late Night) and what a difference! The picture below is a great example of this transformation. THE TONIGHT SHOW STARRING JIMMY FALLON — Episode 0062 — Pictured: (l-r) Actress Charlize Theron, announcer Steve Higgins, host Jimmy Fallon and actor Josh Hartnett play charades on May 20, 2014 — (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images) A Justin-Jimmy duet was just the beginning. The show has been viewed over 2 billion times on YouTube, and has had a 41% ratings increase in the ages 18-49 demographic. What has changed? Musical comedy interwoven throughout Game Playing Incorporation of technology A skilled host. Fallon has created a new formula for success in late night TV. It includes showcasing guests’ talents, integrating social media, not taking himself too seriously, trying new things, and most importantly having lots of fun. My TV bestie is not just talented—he’s also playful, positive, charming, witty, and makes others around him feel relaxed so they can just be…

10 Nov

How boredom kills us—in body, mind and spirit—and what to do about it

By Andrea Driessen, Chief Boredom Buster A podcast on the tedium of boredom produced by Public Radio International delves into the subject of boredom in a decidedly un-boring, substantial way. Let’s explore the piece, along with related compelling research, to see how being “bored to death” isn’t just a euphemism. And discuss what to do about it. How boredom can destroy us: • It’s easy to think of boredom as a lack of stress and stimulation. Yet in a study at the University of Waterloo, researchers showed that boredom is actually a state of stress — levels of cortisol (the stress hormone) in fact rose after boredom was induced. (Who knew?!) • We sometimes use the expression “I’m bored to death,” whether in a meeting or not. It’s meant to be an overstatement, but in 2010, researchers at University College London studied questionnaires completed by 7,524 civil servants in the late 1980s who were between the ages of 35 to 55. Those who noted higher degrees of boredom were more likely to have died upon a follow-up than those who had not reported feeling bored. • Furthermore, boredom is damaging to our integrity — it crushes our souls as we…

26 Oct

When “Perfect” isn’t Perfect

Guest Blog by No More Boring Meetings’ Speaker-Partner Allison Clarke. Are you willing to engage in an experiment with me? It might seem silly, yet I promise there’s a purpose. I’ve been noticing lately how everyone uses the word PERFECT. For instance, when I ordered a drink at Starbucks, the cashier replied, “perfect.” After confirming my reservation at a hotel, the front desk said, “perfect.” When my friend and I set a meeting date for coffee, she celebrated with a “perfect!” Why is this such a hot and overused word? I bet that if you counted how many times you heard it, it could be well over 25 times per day. Now, there’s certainly nothing harmful or wrong with this word. I’m simply questioning if it’s the most appropriate choice. When I looked up the definition of perfect, it said: having all the required or desirable elements, qualities, or characteristics; as good as it is possible to be. Hmm, are we really as good as we can possibly be? Does any situation have ALL the desirable elements? Are we projecting a sense of perfection onto each other? I’m a big fan of being positive, as you know, but the word…