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Category: Event production

16 Jan

Why you Need an Event Producer

By Cynthia Bishop, who is a freelance event producer and project manager with over 22 years’ experience producing live, broadcast, and virtual events for corporations, non-profits and creative agencies in over 11 countries, in venues ranging from hotel ballrooms to stadiums. Whether it’s an executive keynote, product launch, press event, multi-day conference, world tour, or all of the above, she ensures your events are successful and memorable. We all want to create the very best meetings possible, so audience have a great experience. So, what do you gain by hiring a producer to augment your team? A producer provides the success infrastructure so participants can consume the information your presenters deliver with all the attention they can give it. Producers ensure all the required equipment and supporting staff are in place; that the audience can fully see and hear the information; that presentation flow is seamless. That the atmosphere onsite is calm, cool, confident and collected—not chaotic. And that you are free to focus on networking, logistics, important partner meetings, and PR—not trying to run presentations at the same time. Current strategy behind presentation development recommends changing up the content every eight minutes to help keep the audience’s attention. People…