Search

 

Blog

Category: Future of Meetings

11 Jul

7 obsessions of the most successful meeting professionals

© 2017 Andrea Driessen At home, maybe you binge-watch House of Cards. At work, you face an entirely different set of preoccupations. So what should you obsess about as a savvy meeting professional, if you are to produce best-in-class events? My most successful clients do the following: 1-Ditch the platitudes and gratitudes. Right out of the gate, you make—or break—the success of an event. In the initial moments of a meeting, audiences’ attention spans are at their highest levels. And what almost always comes first in a show script? What I call platitudes and gratitudes: over-the-top thanking of people and sharing often-meaningless content. What top meeting strategist Brian Walter calls “emphatitudes: platitudes stated emphatically.” Attending a large, mission-critical 90-minute meeting not long ago was akin to witnessing a slow-motion train wreck. I painfully sat through the opening speaker’s first 10 minutes. It felt, and likely was, unscripted and seemingly without intent: “Good morning. I didn’t hear you. GOOD MORNING! We are so excited you’re here. Thank you. We appreciate you. We’re here with our stakeholders. We’re thrilled you’re here. I want to thank our commissioners. We are excited about the work our CEO is doing…” That’s 10% of the meeting…

17 May

7 Ways to Drastically Reduce your Event Risks

By Andrea Driessen, Chief Boredom Buster As a meeting professional, you know that events bring inherent risks: security lapses, food-borne illness, lackluster presenters…to name a few. Some we can control. Some we can lessen. A few we can even eliminate. Others may look like as hazards—but with the right level of support, you can reduce or even eliminate them. At No More Boring Meetings, we’re ferociously dedicated to lessening 7 key risks in the talent and content realms: 1-Speaker cancellation. In nearly 20 years, we’ve had one speaker cancel. If that happens on your watch, No More Boring Meetings will act immediately to tap a deep network of supremely qualified speakers who can fill in.  Bam: problem solved. 2-Speaker delay. Why worry that your presenter will arrive late? Our speakers are required to choose flights to your event with at least one back up in case of airline delay or cancellation. Voila: you’re covered. 3-Trying to find a needle in a haystack of 80,000,000. Google “customer service speaker,” and you’ll get 80 million results. So you could either take the risk—and the time!—to sort through these yourself. Or have a short conversation with us, and break free from such crushing…

13 Mar

Your “great” idea? Great only if you can communicate its value

Copyright 2017 Andrea Driessen, Chief Boredom Buster, No More Boring Meetings, and Creator of Mixing Chamber TM You and your team surely have game-changing ideas. But what if you don’t know how to effectively communicate their value so others will take notice—and take action? Individual business leaders and entire organizations are undoubtedly leaving money and opportunity on the table without realizing it. That’s because most professionals don’t understand how to package their best ideas. They don’t know how to communicate their value in ways that audiences want to hear. Plus, most meetings aren’t designed to make the most of the collective intelligence in the room. The sad result? The very best ideas may go unnoticed or unfunded. But a powerful force is disrupting how presentations are delivered and consumed. That force is TED Talks. Their global prevalence and popularity have shown us a new way to communicate spreadable, viral-worthy ideas. The TED Talk phenomenon has critical implications for those who want to share their ideas. It forces organizations and their leaders to drastically improve presentation skills to stand out in a sea of sameness. To communicate their best ideas quickly and effectively. To drive more innovation and revenue within an organization….

05 Jan

What if attendees remember nothing from your meetings?

Andrea Driessen is Chief Boredom Buster for No More Boring Meetings in Seattle, Washington. © Andrea Driessen 2017 Given the amount of time we spend surrounded by computers—at work, at home, during commutes and yes, in meetings—it’s natural to think we humans are a lot like Pentium chips. We believe we can keep adding data and everything will be automatically saved on the “hard drives” in our heads. If only. While the human brain is indeed powerful, it is not capable of remembering—much less recalling—all we try to cram into it. The meetings world is particularly vulnerable to this overload. Let’s take a closer look at what happens to our minds in meetings, explore how to boost recall and memory, and in the process, the impact of all our events. Most meetings are often overloaded with so much material that learning may be hurt more than it’s enhanced. In fact, attendees may not remember anything from our meetings. What do you remember from the last meeting you attended? If you recall only one element of this article, may it be this: Less is more. As Jeff Hurt, EVP of education and engagement at conference consultancy Velvet Chainsaw, explains: “Forgetting is…

13 Sep

5 Ways to Maximize Investments in all your Meeting Presenters

By Andrea Driessen Whether you invite external keynoters, subject matter experts, breakout session presenters or a combination of these speakers to your meetings, you invest a great deal of time, effort and money to involve others in delivering actionable content. And with over 2.7 million people worldwide watching TED talks every day, audiences everywhere have come to expect speakers to be exceptionally compelling, engaging and memorable. So how can you make the most of all speakers’ time and talent? Five easy ways: SCHEDULE A MESSAGE CONTINUITY CONFERENCE CALL This one phone call can take your meetings from mediocre to memorable. How it works: invite to a conference call all your meeting-message stakeholders who play significant roles in sharing expertise. Your goals are to air and then reinforce the most important “meta-message” take aways for your audience. Invariably—in the simple act of conversation—otherwise unknown themes and patterns emerge. Connections and common ground are found that boost each speaker’s impact. This call also ensures that any content redundancies and contradictions are revealed and removed in advance, so you can make the most of every minute. Trying to convey too many messages can mean very little sticks. Often, we communicate more—and more is remembered—when…

02 Jun

How to get behind the scenes of TED conference design

Unless you’ve just returned from a 5-year sabbatical in a remote section of the Amazon jungle, you’re likely familiar with TED talks. And you may have a few favorites. Indeed, TED—with all its innovation and captivation—has taken the world by storm. I attended my first TED event—TEDxRainier in Seattle—6 years ago. Since then, I’ve been to nearly a dozen different TED-branded events, helped organize 5, and will gleefully attend TEDSummit next month in Banff. When with fellow TEDsters, I am at my most alive. Surrounded by fresh ideas, other people committed to giving those ideas the light of day, and the means to turn these ideas into new realities that make the world better. I can think of few more meaningful and engaging ways to spend time. That’s in great part why I developed and deliver a live workshop to help meeting professionals get behind the scenes of TED events to integrate TED-style elements to make their gatherings more captivating and unmissable. It’s called 5 Actionable Conference Design Insights from TED Events, and it’s an interactive, experiential workshop. Through the end of next year, I’m available in most regions of the US, Canada and Mexico to present this content at…

16 May

5 Fresh Ways to Build Buzz & Engagement in your Next Meeting

By Andrea Driessen, Chief Boredom Buster Magical thinking, as illustrated here, is just that. But wouldn’t you rather aim for practical thinking over magical thinking?! After all, a fresh idea that’s well executed can transform attendees’ and the hosts’ experiences. And it can further position your meeting as cutting edge and unmissable. To that end, here are 5 new ways to inject innovation and impact for your participants—and even generate more revenue for your organization. 1-Help Shiny Objects Shine Brighter Handheld electronic devices in the hands of many meeting goers often distract others who are trying to focus on the meeting experience. When some audience members just HAVE to be consistently online during a conference, reserve them a special spot in the meeting room where their screens and efforts won’t bother colleagues. At TEDxSeattle, we place self-identified attendee bloggers, for example, in box seats in our theatre. A roped off area at the back works just as well. Bottom line? Be service driven and intentional, and everyone’s happy. 2-Meet Beyond the Ballroom When you’re hungry for a change of scenery and looking for an unusual, affordable venue, check out www.PeerSpace.com. You might think of it as an Airbnb for meeting…

30 Dec

Why Event Sponsorships Should Never be about Sponsors

By Andrea Driessen, Chief Boredom Buster Budgets are top of mind this time of year, so let’s focus on how to make yours go further. The TED brand and its range of live and virtual events have taken the world by storm. As a TED-head who’s a student and practitioner of TED-branded events, I’ll focus here on what my TED experiences teach us about designing sponsor experiences through a decidedly different lens. I’m deeply involved with audience experience design, speaker curation and sponsor (AKA partner) acquisition for a large TEDx Event, TEDxSeattle (previously TEDxRainier). And I attended TEDActive (the event that happens concurrently with TED) in British Columbia. This collective experience has opened my eyes to the power of turning the tables on how sponsors are courted and integrated into an event’s design. Just as the most successful meetings are much less about speakers on stage and much more about participants in the audience, effectively curated and nurtured sponsorships should be ever-so-much-less about the sponsors and oh-so-much-more about the potential customers they want to engage. So if your events or tradeshows rely on sponsors, you can drastically improve both how meeting goers engage with sponsors and improve the results the…

02 Dec

Why Meetings Should be More Like The Tonight Show with Jimmy Fallon

By Heather Pelletier, Engagement Unlimited, Vancouver, BC, © 2015 First let me openly confess…I love Jimmy Fallon. I want to be his friend. Who doesn’t? He’s the best! Over two years ago, Fallon took over The Tonight Show (AKA Late Night) and what a difference! The picture below is a great example of this transformation. THE TONIGHT SHOW STARRING JIMMY FALLON — Episode 0062 — Pictured: (l-r) Actress Charlize Theron, announcer Steve Higgins, host Jimmy Fallon and actor Josh Hartnett play charades on May 20, 2014 — (Photo by: Douglas Gorenstein/NBC/NBCU Photo Bank via Getty Images) A Justin-Jimmy duet was just the beginning. The show has been viewed over 2 billion times on YouTube, and has had a 41% ratings increase in the ages 18-49 demographic. What has changed? Musical comedy interwoven throughout Game Playing Incorporation of technology A skilled host. Fallon has created a new formula for success in late night TV. It includes showcasing guests’ talents, integrating social media, not taking himself too seriously, trying new things, and most importantly having lots of fun. My TV bestie is not just talented—he’s also playful, positive, charming, witty, and makes others around him feel relaxed so they can just be…

10 Nov

How boredom kills us—in body, mind and spirit—and what to do about it

By Andrea Driessen, Chief Boredom Buster A podcast on the tedium of boredom produced by Public Radio International delves into the subject of boredom in a decidedly un-boring, substantial way. Let’s explore the piece, along with related compelling research, to see how being “bored to death” isn’t just a euphemism. And discuss what to do about it. How boredom can destroy us: • It’s easy to think of boredom as a lack of stress and stimulation. Yet in a study at the University of Waterloo, researchers showed that boredom is actually a state of stress — levels of cortisol (the stress hormone) in fact rose after boredom was induced. (Who knew?!) • We sometimes use the expression “I’m bored to death,” whether in a meeting or not. It’s meant to be an overstatement, but in 2010, researchers at University College London studied questionnaires completed by 7,524 civil servants in the late 1980s who were between the ages of 35 to 55. Those who noted higher degrees of boredom were more likely to have died upon a follow-up than those who had not reported feeling bored. • Furthermore, boredom is damaging to our integrity — it crushes our souls as we…

30 Apr

Top 10 Tips for Team Meetings: Boost Productivity & Professionalism

By Andrea Driessen, Chief Boredom Buster at No More Boring Meetings A version of this piece first appeared in the American City Business Journals London School of Economics and Harvard University researchers report that business leaders spend 60% of their time in meetings, and only 15% of their time working alone. As a busy professional, with the majority of your work time spent in groups, you can learn 10 easy ways to host and contribute to more productive team meetings: Be a know it all It’s natural to disengage when meeting content isn’t relevant. The most effective meeting hosts review all potential agenda segments to determine whether they apply to all attendees. If participants already know a particular content slice, then simply don’t cover that segment for the broader audience. Or if you have vastly different levels of awareness in the room, divide people accordingly to ensure maximum relevance for all. No problem? No meeting! We often meet habitually: the weekly project check-in, the monthly mandated. Yet many of these less-then-productive meetings can be canceled or shortened if we identify the problem the meeting is intended to solve. And if we can find no identifiable problem, then we don’t have…

23 Mar

The UN-Fam Fam: How a “Discovery Tour” goes beyond showing off a property to educate and inspire

By Andrea Driessen, Chief Boredom Buster As a meeting planner, you well know the value of seeing a meeting venue in person before contracting space. Yet with so much on your plate, can you really justify being out of the office for a day or more to visit on a fam (familiarization) tour? And as virtual reality tools begin to make visiting from our desks just about as real as visiting in person, I believe the fam tour must evolve. To stay ahead of the curve, the team at Suncadia Resort near Seattle decided to elevate the experience of the traditional “fam” tour and turn it into a content-driven, experiential Discovery Tour. –> Or what we can call the Unfam Fam. Sure, everyone had the chance to walk the luscious grounds, tour the meeting and sleeping rooms, dine on deliciousness and savor a short spa treatment. Additionally, planners gained insights on designing more productive, less-boring, and more active meetings that address the whole person: body, mind and spirit. They interacted with content and co-created ideas for staging more effective events in meeting spaces of the quality and scope offered by a location like Suncadia. That’s in part because the Suncadia…