Search

 

Blog

Category: Hybrid Meetings

02 Jun

How to get behind the scenes of TED conference design

Unless you’ve just returned from a 5-year sabbatical in a remote section of the Amazon jungle, you’re likely familiar with TED talks. And you may have a few favorites. Indeed, TED—with all its innovation and captivation—has taken the world by storm. I attended my first TED event—TEDxRainier in Seattle—6 years ago. Since then, I’ve been to nearly a dozen different TED-branded events, helped organize 5, and will gleefully attend TEDSummit next month in Banff. When with fellow TEDsters, I am at my most alive. Surrounded by fresh ideas, other people committed to giving those ideas the light of day, and the means to turn these ideas into new realities that make the world better. I can think of few more meaningful and engaging ways to spend time. That’s in great part why I developed and deliver a live workshop to help meeting professionals get behind the scenes of TED events to integrate TED-style elements to make their gatherings more captivating and unmissable. It’s called 5 Actionable Conference Design Insights from TED Events, and it’s an interactive, experiential workshop. Through the end of next year, I’m available in most regions of the US, Canada and Mexico to present this content at…

11 Sep

Behind the Scenes at TED & TEDActive 2014 in BC

by Andrea Driessen, Chief Boredom Buster, Copyright 2014 Photo by Trib via Flickr Reflect on a time when you felt truly understood, part of a meaningful community, with “your people.” Maybe a happy hour with close friends. A family reunion. A college fraternity experience. Such deep group affiliation isn’t common. So a few months ago, I went on an intentional search for it. And found a rarified, powerful level of connection that lasted five. Days. Straight. This is a behind-the-scenes look at that experience to help us design more intentional, game-changing meetings. When I learned that TED and TEDActive would be held respectively in Vancouver and Whistler, British Columbia this last spring, just a few hours north of my home-base of Seattle, I yearned to see what all the fuss was about. What happens at TED events that has the world in general, and the meetings industry in particular, abuzz? Why are people across cultures and professions drawn to a long, not-inexpensive, industry-agnostic event—one that is, in part, available for free online, and that may have no direct career dividend? You’re likely familiar with TED. Perhaps you’ve integrated some TED-ness into meetings. Maybe favorite some online TED Talks. Or attended…

03 Sep

8 ways to stage an unforgettable event experience

Spread a Virus your Meeting Attendees WANT to Catch by Andrea Driessen, Chief Boredom Buster, Copyright 2014 Countless leaders around the world leave their posts every day. That’s not news. Millions of meetings happen around the world, every day. No news there either—as most are uneventful at best. But over the summer, Net-a-Porter CEO Mark Sebba came to work on his last day. His team—from offices around the world—staged a send-off he’ll never forget. You won’t either, once you watch footage of his farewell: https://www.youtube.com/watch?feature=player_embedded&v=4u5VQlBENB8#t=0 This video went viral, for a reason. Actually, for at least 8 reasons. And in doing so, it can inspire us to design our own viral meeting hits. Try implanting even just one or two of these elements, and watch your meeting gain buzz—in powerful, positive ways. Genuine: I could literally feel the energy of this crowd’s true love of their boss (their BOSS!) through the screen. Can you? How do your leaders show up? How do YOU show up when you lead, and how can you be seen as more real? At No More Boring Meetings, we have a tool box of ways to boost leaders’ authenticity. Ask for details. Memorably musical: Woven through…

09 Jun

Game-Changers: Behind the Scenes of the TED-Vancouver, BC Partnership

Copyright 2014  Andrea Driessen, Chief Boredom Buster & TEDActive attendee British Columbia, Canada—home to the 2010 Winter Olympic Games—was looking to outdo itself. After all, once you’ve hosted one of the world’s largest events, what do you do for an encore? Raising the bar on BC’s Olympian feat required the finesse and timing of Canadian hockey great Wayne Gretzky. Winning demanded that hospitality, tourism, convention, incentive and governmental teams across all of Canada join forces. That they collaborate to re-imagine their region, their brand and their ability to elevate how ideas are communicated at live events. Success, in short, required being the right place at the right time. And win they did: from March 17-21, BC will host what could well be called the “Olympics of Thought:” The meeting game-changer that is TED (Technology, Entertainment and Design) in Vancouver, and the related TEDActive event, in Whistler. TEDsters, hand-selected to join the community, are some of the most well-known thought leaders in the world. Previous attendees include Bill Gates, Al Gore, Jane Goodall and Hollywood illuminati. How TED2014 ended up in Vancouver is a compelling story of vision and partnership. Of aligning to a common cause. Of helping everyone win—cities and…

07 Mar

An Idea Worth Spreading: Behind the Scenes of a Powerful Global Partnership

(Originally published in the February 2014 issue of The Meeting Professional magazine) By Andrea Driessen, Chief Boredom Buster & TEDActive 2014 attendee ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ (Dusk View of Downtown Vancouver, Adam Jones, Flickr Archive) (Background) The idea for this story was, serendipitously, born of a light-bulb moment I had during an MPI-PCMA Summit meeting in Seattle, WA last year. There I met Amy Koch, MPI member and sales manager at the Vancouver Convention Centre. As a rabid TED fan, TEDActive attendee and TEDx volunteer, I asked Amy how they ended up hosting TED (I mean, what a coup!). I soon sensed that this story is much like TED’s mission: an “idea worth spreading.” It’s a vibrant example of vision and teamwork, and an inspiring model for strategic supplier-planner partnerships. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ British Columbia, Canada—home to the 2010 Winter Olympic Games—was looking to outdo itself. After all, once you’ve hosted one of the world’s largest events, what do you do for an encore? Raising the bar on BC’s Olympian feat required the finesse and timing of Canadian hockey great Wayne Gretzky. Winning demanded that hospitality, tourism, convention, incentive and governmental teams across all of Canada join forces. That they collaborate to re-imagine their region,…

19 Nov

What to Do About Self-Absorbed Meeting Attendees (pay attention to them, among other things)

By Andrea Driessen, Chief Boredom Buster You could stage the best meeting the world has ever seen. But if no one knows, or not enough of the “right” people attend, all your efforts are for naught. We tend to view meeting engagement as something that happens once everyone convenes. And yet for a meeting to be a true success, we must see engagement as an integrated process that starts when you first reach out to potential attendees with initial, registration-boosting messages. The most effective strategy? I like to rely on an old-school marketing technique: setting my communication dial to “What’s In It For Me,” AKA WII-FM on a radio (or iPod!) tuner. Applying this to the meetings realm: What’s In It for prospective attendees to invest time and money in your event?  People engage with what matters to them based on their own self-interest. Nothing more—and nothing less. You could stage the best meeting the world has ever seen. But if no one knows, or not enough of the “right” people attend, all your efforts are for naught. Sound obvious? Not so fast. Turn away from this blog for a moment—and read your latest event marketing content. Examine the approaches…

30 Sep

All Hands OFF Deck: 3 Important Questions to Transform your Next Presentation

(Originally appears in the Sept. 2013 issue of The Meeting Professional) Martin Luther King didn’t have one. Neither did Winston Churchill. Elizabeth Gilbert, in her exceptionally popular TED talk on nurturing creative genius, went without. Three revolutionary presenters, and not one slide. We tend to think that for our meeting messages to make a difference, we must rely on data-rich slides on big screens. While slides can augment our ideas, audiences can be swayed—and the world even changed—when we make compelling points sans PowerPoint. I have the honor of working with some of the best speakers on the professional circuit. I see what resonates with audiences—and what makes them tune out. What bores and what roars. Whether you’re preparing a speech for five stakeholders in the C-Suite, 10 important prospects, or 1000 industry peers, you must know how to craft points with maximum impact, and without massive stress. And by occasionally “thinking outside the slide,” you can see what other means of communication come into view. So how do you get and keep audiences’ attention—without slides—in an era of palpable distraction? First ask yourself three crucial questions: What change do you want to elicit? Said another way, what problem does…

14 Aug

Part II: Engaging the Invisible Attendee after an Event: How to communicate key messages—even when you’re not meeting face-to-face

Last week, I wrote about how to engage “invisible” attendees in virtual events–before and during the gathering. But we’re not done yet. There are actions you can take, and SHOULD take, after an event to continue the engagement and build value and buzz into the future. AFTER an event, keep the engagement going: Ensure results don’t end when the live event ends. Afterwards, hold virtual meet-ups online (via Google Hangouts, TweetUps, etc.), so real and virtual attendees continue to connect, learn and network. You’ll also boost in-person attendance over time as relationships crystallize. Need more “second-stage rocket fuel” to propel post-event engagement? Visit http://bit.ly/TYOq6b for eight more ideas. Implement one or more of these strategies, and you’ll see your meeting attendees become more focused on content that matters to them and to your bottom line.

08 Aug

Engaging the Invisible Attendee: How to communicate key messages—even when you’re not meeting face-to-face

Engaging meeting attendees—live and in person—is challenging enough. Engaging participants we can’t even see—the virtual attendee—may appear even harder. And given how distracted meeting goers are these days, you’d think everyone is “invisible,” with heads buried in their phones and tablet screens rather than engaged in content on the large screen at the front of the room! Know this: the better we are as meeting professionals at connecting with “invisible” attendees, the more our meetings engage everyone, whether they participate in person or virtually. A surprising inspiration for “winning over” the invisible attendee? Television. With smart phones and tablets becoming as common as TVs, we’ve entered the era of “social television.” And I am not referring here to reruns of “Friends.” In fact, you have socialized with your TV if you’ve ever watched a favorite show, sporting event, video game or political event while Tweeting, Facebooking or texting to share the experience with others. This shift demands that meeting designers pay close attention to how we engage now with broadcasted content. Moreover, since high-quality meetings offer TV-caliber storylines as well as suspenseful, you-gotta-be-there experiences, the best company events must also be as compelling as anything offered on HBO, at your…

30 Apr

6 more fresh meeting formats to powerfully engage participants

(A continuation of the blog posted immediately below) To generate ground-breaking ideas for meetings, I first ask: “How will we engage meeting participants in ways that could never be experienced outside of this event? This one question elevates and disciplines event design. It also generates engagement tools that are exceptionally suited for building more meaningful connections among participants and delivering content that makes long-term impacts. Whether your time slot is five minutes or five days, what makes meeting formats fresh and effective? To expand on ideas for meeting formats, I reached out to author, speaker and cutting-edge event designer Jim Gilmore. In producing unique meeting formats, Gilmore, co-author of The Experience Economy, draws from a rich mix of footprints and techniques. Regiception: Participants typically use receptions to just connect with those they already know. Foster fresh energy and easy networking with a “Regiception”—a mash-up of your registration and opening reception at which attendees mingle and register to experience something truly new. Include food, drink—and a variety of themed activities, such as throwback board games, so multi-generations can play with and learn from each other. Small group? Savor a Lunch of One. Feed them both physically and mentally with a “lunch of one” as you…

29 Jan

5 MORE un-boring ways to open your event

As we discussed in my last blog below, boring meetings begin predictably: Thank yous to sponsors, announcements of new leadership, a hello from the host city’s mayor. Of course, we all love sponsors, leaders and mayors. But what’s your audience thinking and feeling? That your event is going to be the same old, same old. They tune out before the program can even get going. On the other hand, non-boring, engaging meetings begin with unexpected approaches that immediately gain people’s positive attention, build buy-in for your entire event and create unprecedented event buzz. Try these simple, affordable ways to open your event—and then let the Tweeting begin! Consider: what is your organizational equivalent of the iPad release? Then announce this milestone or achievement as your opener. Plant and spread what infotainer Brian Walter calls a “verbally viral” idea. These are concepts that take hold quickly, as they positively build buzz and boost learning. A literally fascinating speaker and author of the book “Fascinate,” Sally Hogshead offers audiences a tool for opening her keynotes in a distinct way that builds buzz and buy-in weeks before people even get to the room. As a benefit to registration, attendees have access to a…

22 Jan

5 new & un-boring ways to open your event

Boring meetings begin predictably: Thank yous to sponsors, announcements of new leadership, a hello from the host city’s mayor. Of course, we all love sponsors, leaders and mayors. But what’s your audience thinking and feeling? That this is going to be the same old, same old meeting. They tune out before you can even get going. On the other hand, non-boring, engaging meetings begin with unexpected approaches that immediately gain people’s positive attention, build buy-in for your entire event and create unprecedented event buzz. Try these simple, affordable ways to open your event—and then let the Tweeting begin! Have a custom song written for and about your organization. You’ll create a one-of-a-kind moment in time that will be remembered long after the last verse. Need resources? Click here. Invite a marching band or drummers to usher attendees to and through your room. Your local high school or university will likely come at no or a low cost. Or hire the exceptionally talented Drum Café. In advance of your event, hold a contest for the best “year-in-review” commemorative video (or some other category that fits for your event). Then announce the winner by showing his or her video as the opening…