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Category: Speaker Bureau tool

11 Jul

7 obsessions of the most successful meeting professionals

© 2018 Andrea Driessen At home, maybe you binge-watch House of Cards. At work, you face an entirely different set of preoccupations. So what should you obsess about as a savvy meeting professional, if you are to produce best-in-class events? My most successful clients do the following: 1-Ditch the platitudes and gratitudes. Right out of the gate, you make—or break—the success of an event. In the initial moments of a meeting, audiences’ attention spans are at their highest levels. And what almost always comes first in a show script? What I call platitudes and gratitudes: over-the-top thanking of people and sharing often-meaningless content. What top meeting strategist Brian Walter calls “emphatitudes: platitudes stated emphatically.” Attending a large, mission-critical 90-minute meeting not long ago was akin to witnessing a slow-motion train wreck. I painfully sat through the opening speaker’s first 10 minutes. It felt, and likely was, unscripted and seemingly without intent: “Good morning. I didn’t hear you. GOOD MORNING! We are so excited you’re here. Thank you. We appreciate you. We’re here with our stakeholders. We’re thrilled you’re here. I want to thank our commissioners. We are excited about the work our CEO is doing…” That’s 10% of the meeting…

05 Jan

What if attendees remember nothing from your meetings?

Andrea Driessen is Chief Boredom Buster for No More Boring Meetings in Seattle, Washington. © Andrea Driessen 2017 Given the amount of time we spend surrounded by computers—at work, at home, during commutes and yes, in meetings—it’s natural to think we humans are a lot like Pentium chips. We believe we can keep adding data and everything will be automatically saved on the “hard drives” in our heads. If only. While the human brain is indeed powerful, it is not capable of remembering—much less recalling—all we try to cram into it. The meetings world is particularly vulnerable to this overload. Let’s take a closer look at what happens to our minds in meetings, explore how to boost recall and memory, and in the process, the impact of all our events. Most meetings are often overloaded with so much material that learning may be hurt more than it’s enhanced. In fact, attendees may not remember anything from our meetings. What do you remember from the last meeting you attended? If you recall only one element of this article, may it be this: Less is more. As Jeff Hurt, EVP of education and engagement at conference consultancy Velvet Chainsaw, explains: “Forgetting is…

21 Jul

The client conference call: what consultants, trainers & thought leaders may be doing wrong–and how to fix it

Synopsis: How are we perceived by listeners—say, our clients—on the other end of conference calls? How do we show up and make impressions—indelible first impressions—on those who make our livings possible? In my work, I participate in countless speaker-client calls, and this post is born from that experience. >>>>>> If you’re a consultant, trainer, or thought leader who schedules conference calls to strategize live events or meetings with larger audiences, you well know the importance of delivering content from your clients’ points of view. What you may not fully appreciate is that customers are listening long before you step into the larger spotlight—during preparatory conference calls. As the owner of a speaking agency for nearly two decades, I often participate in calls between clients and speakers. Why take the time? Because these conversations offer a treasure trove of back-door R&D. And they provide crucial windows through which I learn more about client culture, needs, team dynamics, and pain points. I listen for both what’s at stake at the pending meeting—and for future needs. As a result, I have a front-row seat to these client-speaker exchanges. And I gotta tell you: too many miss the opportunity to shine here, on the…

16 May

5 Fresh Ways to Build Buzz & Engagement in your Next Meeting

By Andrea Driessen, Chief Boredom Buster Magical thinking, as illustrated here, is just that. But wouldn’t you rather aim for practical thinking over magical thinking?! After all, a fresh idea that’s well executed can transform attendees’ and the hosts’ experiences. And it can further position your meeting as cutting edge and unmissable. To that end, here are 5 new ways to inject innovation and impact for your participants—and even generate more revenue for your organization. 1-Help Shiny Objects Shine Brighter Handheld electronic devices in the hands of many meeting goers often distract others who are trying to focus on the meeting experience. When some audience members just HAVE to be consistently online during a conference, reserve them a special spot in the meeting room where their screens and efforts won’t bother colleagues. At TEDxSeattle, we place self-identified attendee bloggers, for example, in box seats in our theatre. A roped off area at the back works just as well. Bottom line? Be service driven and intentional, and everyone’s happy. 2-Meet Beyond the Ballroom When you’re hungry for a change of scenery and looking for an unusual, affordable venue, check out www.PeerSpace.com. You might think of it as an Airbnb for meeting…