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Category: TED Style Event

17 May

7 Ways to Drastically Reduce your Event Risks

By Andrea Driessen, Chief Boredom Buster As a meeting professional, you know that events bring inherent risks: security lapses, food-borne illness, lackluster presenters…to name a few. Some we can control. Some we can lessen. A few we can even eliminate. Others may look like as hazards—but with the right level of support, you can reduce or even eliminate them. At No More Boring Meetings, we’re ferociously dedicated to lessening 7 key risks in the talent and content realms: 1-Speaker cancellation. In nearly 20 years, we’ve had one speaker cancel. If that happens on your watch, No More Boring Meetings will act immediately to tap a deep network of supremely qualified speakers who can fill in.  Bam: problem solved. 2-Speaker delay. Why worry that your presenter will arrive late? Our speakers are required to choose flights to your event with at least one back up in case of airline delay or cancellation. Voila: you’re covered. 3-Trying to find a needle in a haystack of 80,000,000. Google “customer service speaker,” and you’ll get 80 million results. So you could either take the risk—and the time!—to sort through these yourself. Or have a short conversation with us, and break free from such crushing…

13 Mar

Your “great” idea? Great only if you can communicate its value

Copyright 2017 Andrea Driessen, Chief Boredom Buster, No More Boring Meetings, and Creator of Mixing Chamber TM You and your team surely have game-changing ideas. But what if you don’t know how to effectively communicate their value so others will take notice—and take action? Individual business leaders and entire organizations are undoubtedly leaving money and opportunity on the table without realizing it. That’s because most professionals don’t understand how to package their best ideas. They don’t know how to communicate their value in ways that audiences want to hear. Plus, most meetings aren’t designed to make the most of the collective intelligence in the room. The sad result? The very best ideas may go unnoticed or unfunded. But a powerful force is disrupting how presentations are delivered and consumed. That force is TED Talks. Their global prevalence and popularity have shown us a new way to communicate spreadable, viral-worthy ideas. The TED Talk phenomenon has critical implications for those who want to share their ideas. It forces organizations and their leaders to drastically improve presentation skills to stand out in a sea of sameness. To communicate their best ideas quickly and effectively. To drive more innovation and revenue within an organization….

02 Jun

How to get behind the scenes of TED conference design

Unless you’ve just returned from a 5-year sabbatical in a remote section of the Amazon jungle, you’re likely familiar with TED talks. And you may have a few favorites. Indeed, TED—with all its innovation and captivation—has taken the world by storm. I attended my first TED event—TEDxRainier in Seattle—6 years ago. Since then, I’ve been to nearly a dozen different TED-branded events, helped organize 5, and will gleefully attend TEDSummit next month in Banff. When with fellow TEDsters, I am at my most alive. Surrounded by fresh ideas, other people committed to giving those ideas the light of day, and the means to turn these ideas into new realities that make the world better. I can think of few more meaningful and engaging ways to spend time. That’s in great part why I developed and deliver a live workshop to help meeting professionals get behind the scenes of TED events to integrate TED-style elements to make their gatherings more captivating and unmissable. It’s called 5 Actionable Conference Design Insights from TED Events, and it’s an interactive, experiential workshop. Through the end of next year, I’m available in most regions of the US, Canada and Mexico to present this content at…

16 May

5 Fresh Ways to Build Buzz & Engagement in your Next Meeting

By Andrea Driessen, Chief Boredom Buster Magical thinking, as illustrated here, is just that. But wouldn’t you rather aim for practical thinking over magical thinking?! After all, a fresh idea that’s well executed can transform attendees’ and the hosts’ experiences. And it can further position your meeting as cutting edge and unmissable. To that end, here are 5 new ways to inject innovation and impact for your participants—and even generate more revenue for your organization. 1-Help Shiny Objects Shine Brighter Handheld electronic devices in the hands of many meeting goers often distract others who are trying to focus on the meeting experience. When some audience members just HAVE to be consistently online during a conference, reserve them a special spot in the meeting room where their screens and efforts won’t bother colleagues. At TEDxSeattle, we place self-identified attendee bloggers, for example, in box seats in our theatre. A roped off area at the back works just as well. Bottom line? Be service driven and intentional, and everyone’s happy. 2-Meet Beyond the Ballroom When you’re hungry for a change of scenery and looking for an unusual, affordable venue, check out www.PeerSpace.com. You might think of it as an Airbnb for meeting…

30 Dec

Why Event Sponsorships Should Never be about Sponsors

By Andrea Driessen, Chief Boredom Buster Budgets are top of mind this time of year, so let’s focus on how to make yours go further. The TED brand and its range of live and virtual events have taken the world by storm. As a TED-head who’s a student and practitioner of TED-branded events, I’ll focus here on what my TED experiences teach us about designing sponsor experiences through a decidedly different lens. I’m deeply involved with audience experience design, speaker curation and sponsor (AKA partner) acquisition for a large TEDx Event, TEDxSeattle (previously TEDxRainier). And I attended TEDActive (the event that happens concurrently with TED) in British Columbia. This collective experience has opened my eyes to the power of turning the tables on how sponsors are courted and integrated into an event’s design. Just as the most successful meetings are much less about speakers on stage and much more about participants in the audience, effectively curated and nurtured sponsorships should be ever-so-much-less about the sponsors and oh-so-much-more about the potential customers they want to engage. So if your events or tradeshows rely on sponsors, you can drastically improve both how meeting goers engage with sponsors and improve the results the…

11 Sep

Behind the Scenes at TED & TEDActive 2014 in BC

by Andrea Driessen, Chief Boredom Buster, Copyright 2014 Photo by Trib via Flickr Reflect on a time when you felt truly understood, part of a meaningful community, with “your people.” Maybe a happy hour with close friends. A family reunion. A college fraternity experience. Such deep group affiliation isn’t common. So a few months ago, I went on an intentional search for it. And found a rarified, powerful level of connection that lasted five. Days. Straight. This is a behind-the-scenes look at that experience to help us design more intentional, game-changing meetings. When I learned that TED and TEDActive would be held respectively in Vancouver and Whistler, British Columbia this last spring, just a few hours north of my home-base of Seattle, I yearned to see what all the fuss was about. What happens at TED events that has the world in general, and the meetings industry in particular, abuzz? Why are people across cultures and professions drawn to a long, not-inexpensive, industry-agnostic event—one that is, in part, available for free online, and that may have no direct career dividend? You’re likely familiar with TED. Perhaps you’ve integrated some TED-ness into meetings. Maybe favorite some online TED Talks. Or attended…

30 Jun

How TED Maximizes Attendees’ Experience in their Custom Theatre

An Intimate Look at the 8000-Piece “Pop-Up” Stage at TED in Vancouver Copyright 2014 Andrea Driessen, Chief Boredom Buster All the world’s a stage. Shakespeare knew it, and as meeting professionals, we too view an event stage as the center of a meeting’s world.  As participants, our eyes are trained to focus attention on the speakers and the action on stage, as it’s often the source of much of our meeting experience and our education. Few events rely on a speaker’s stage presence more than TED (Technology, Entertainment & Design). So when the organization decided to um…stage…its 30th anniversary event last spring at the Vancouver Convention Centre, they capitalized on the opportunity to build a stage from scratch. How apropos that the TED 2014 theme was “The Next Chapter,” as just the stage alone represents a new chapter in enhancing the attendee experience. As a TEDActive 2014 attendee, and a TEDx volunteer, I savored the rare opportunity to go on a behind-the-scenes tour of the VCC the day before TED started. Part of the tour—in fact, for most of us, the highlight—was the chance to see the stage before it was complete, and learn about the strategy behind its design….

09 Jun

Game-Changers: Behind the Scenes of the TED-Vancouver, BC Partnership

Copyright 2014  Andrea Driessen, Chief Boredom Buster & TEDActive attendee British Columbia, Canada—home to the 2010 Winter Olympic Games—was looking to outdo itself. After all, once you’ve hosted one of the world’s largest events, what do you do for an encore? Raising the bar on BC’s Olympian feat required the finesse and timing of Canadian hockey great Wayne Gretzky. Winning demanded that hospitality, tourism, convention, incentive and governmental teams across all of Canada join forces. That they collaborate to re-imagine their region, their brand and their ability to elevate how ideas are communicated at live events. Success, in short, required being the right place at the right time. And win they did: from March 17-21, BC will host what could well be called the “Olympics of Thought:” The meeting game-changer that is TED (Technology, Entertainment and Design) in Vancouver, and the related TEDActive event, in Whistler. TEDsters, hand-selected to join the community, are some of the most well-known thought leaders in the world. Previous attendees include Bill Gates, Al Gore, Jane Goodall and Hollywood illuminati. How TED2014 ended up in Vancouver is a compelling story of vision and partnership. Of aligning to a common cause. Of helping everyone win—cities and…

17 Mar

What’s the BIG Idea??

Within moments of beginning TED Active in Whistler BC, I began what will ultimately be a full week of learning and generating provocative new ideas, and novel ways to help you generate more OF them at your meetings and FOR your meetings. To wit: this enormous outdoor sculpture, just dedicated two nights ago above the Vancouver Convention Centre, where TED will take place. Beyond serving as a thing of beauty, “Unnnumbered Sparks” (the idea for which was conceived at a previous TED event) allows anyone to affect it by logging into the sculpture’s wireless network and contributing to the art form with their designs. It also represents the capacity for an idea to change as more people add to it. Very TED-like in and of itself. Without installing a massive art piece (!), there are endless ways to help your meeting participants foster more and better ideas through the way you design your events. Just a few: Simply giving people a large wall on which they can share their input over the course of a meeting goes a long way. Be sure to bring them back to the office with you and begin implementing the best. Stage a game through…

11 Mar

Furthering a Father’s Legacy

By Andrea Driessen, Chief Boredom Buster Sometimes life hands you circumstances so precious, powerful, and synchronous that they’re hard to contain, much less express. I will try. My dear father, age 96, died on Feb. 15. He found a way to leave this world about as well as anyone could: quietly, peacefully, in the home in which he was born, surrounded by family and friends. I feel immensely grateful. Among his countless gifts: living life with a significant curiosity about the world, and with a contagious love of lifelong learning. He talked and wrote often about what he was doing to avoid boredom—-whether in WWII, in retirement, or at a droning business meeting. Clearly, his example helped inspire my career path. I began uncovering that path exactly 25 years ago while reading the book What Color is your Parachute, about finding your right livelihood. It helped me realize how my desire to promote lifelong learning could be aligned with the world of work. I soon found a position in adult education, designing learning experiences for adults, and recruiting local and national speakers to teach them. That same year (April 1989), I visited Seattle and Vancouver BC for the first time….

07 Mar

An Idea Worth Spreading: Behind the Scenes of a Powerful Global Partnership

(Originally published in the February 2014 issue of The Meeting Professional magazine) By Andrea Driessen, Chief Boredom Buster & TEDActive 2014 attendee ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ (Dusk View of Downtown Vancouver, Adam Jones, Flickr Archive) (Background) The idea for this story was, serendipitously, born of a light-bulb moment I had during an MPI-PCMA Summit meeting in Seattle, WA last year. There I met Amy Koch, MPI member and sales manager at the Vancouver Convention Centre. As a rabid TED fan, TEDActive attendee and TEDx volunteer, I asked Amy how they ended up hosting TED (I mean, what a coup!). I soon sensed that this story is much like TED’s mission: an “idea worth spreading.” It’s a vibrant example of vision and teamwork, and an inspiring model for strategic supplier-planner partnerships. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ British Columbia, Canada—home to the 2010 Winter Olympic Games—was looking to outdo itself. After all, once you’ve hosted one of the world’s largest events, what do you do for an encore? Raising the bar on BC’s Olympian feat required the finesse and timing of Canadian hockey great Wayne Gretzky. Winning demanded that hospitality, tourism, convention, incentive and governmental teams across all of Canada join forces. That they collaborate to re-imagine their region,…