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Tag: customer empathy

15 Jul

Why Uncomfortable Meeting Attendees are Smarter

By Andrea Driessen, Chief Boredom Buster, No More Boring Meetings On a recent adventure in China, I spent at least half the time being uncomfortable. Hot, sweaty, crushed by crowds, lost, confused. After a few days of being cranky, I realized that in exchange for this discomfort, I had the rare chance to experience forever-memorable moments that would have been impossible without first being uncomfortable: Trekking the Great Wall, viewing Mao Zedong’s embalmed body, eating some of the world’s most delicious dumplings, communicating in a very foreign language, standing amidst some of the most gorgeous scenery on earth. But I’m not here to talk about what I did on my summer vacation. Via discomforting travel, I also saw a strong correlation between discomfort and meeting success….and how building in some discomfort into meetings helps attendees experience lasting—and positive—memories and deeper learning. It can mean the difference between significant behavior change and complacency-maintaining status quo for your audiences. How to purposefully add Discomfort to your Meeting Agenda…. It’s natural to view high levels of comfort as central to a successful meeting. Of course, want to provide a comfy venue, lighting—and enlightenment. Yet when attendees are UN-comfortable in particular ways…exposed to the unknown….they…