“Like Having Coffee With an Expert”
The NON-OBVIOUS GUIDE TO
(For Kick-Ass Gatherings That Inspire People)
“Any event can become irresistibly engaging.
This book will show you how.”
– SALLY HOGSHEAD, New York Times bestselling author and CEO of How to Fascinate®
By ANDREA DRIESSEN
SMART ADVICE FOR SMART PEOPLE
Why are some events memorable
while others are forgotten immediately?
How can you conquer distraction
and truly engage participants?
What does it really take to uncover
the most inspiring speakers?
What do TED Talks teach us about events?
Let’s face it. Most events are boring. But they don’t have to be. This short, highly actionable guide is chock-full of unconventional, un-borifying tools, ideas and strategies to help you design more captivating and unmissable events for less money and in less time. Inspired by decades of delivering everything from large-scale corporate events to multiple TEDx gatherings, this fun, practical book will transform how you plan your next event—no matter how large or small.