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Category: crisis communication

16 Mar

A big-picture vision for an events industry in crisis

The events industry is at the center of the virus crisis. Right in the cross hairs of travel disruption, social distancing, & large-event bans. But rather than sit back and lament our situation, we be a highly visible example of cooperation, communication & cohesion, with the following steps: 1. Over-communicate. Keep people informed more than you would normally. Not sure if you’ll cancel? Share that. Decide internally on a deadline by which you’ll go ahead with or cancel a gathering? Get that message out pronto. 2. Stay close while apart. Amidst heavy news, try something light: How about a “Sip&Skype” session for those working remotely? Crowdsource recipes for vitamin-rich beverages and/or tonic-rich cocktails. Then gather on a virtual platform & raise your glasses to the time—& it WILL come—when this is all over. 3. Aim for empathy and transparency. We could all use some extra care. Leave soup at your neighbor’s door. Call a long-lost cousin. Reach out to a colleague & just listen to what’s going on. 4. KNOW we’ll get through it & be a stronger, more trust-rich & cohesive community as a result. 5. Imagine how EAGER we’ll all be to meet when this is all over….