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Category: online experiences

06 Oct

Ask this ONE question to transform your online event experiences

And crush “Zoom fatigue” like a bug on your home office window   By Andrea Driessen, Chief Boredom Buster at No More Boring Meetings and Holli Catchpole, SpeakersOffice President I have a question for you, event organizers. A question that will transform your virtual meetings. Before you ask: What delivery platform is best? Who is the meeting for? What will the content look like? Which speakers shall we curate? Which wine might I pour for the Sip-and-Skype happy hour?! ….ask THIS: “What are we going to do together that can ONLY be experienced online?” Only then can you deliver transformational online experiences for your invitees. In my book, The Non-Obvious Guide to Event Planning (best how-to book of 2020 and Best Business Communications/PR book in 2019), and in teaming with my clients and industry colleagues, I’m all about asking better questions to generate better outcomes. Using four key questions as early as possible in the planning process, we add discipline to event design and provide a clear, powerful content road map that leads to best-fit speakers and strategic, outcome-driven meeting content. The most important: “What will we do together that can only be experienced LIVE?” When events are virtual, the…