Journalists’ one-stop webpage for details about The Non-Obvious Guide to Event Planning: For Kick-Ass Gatherings that Inspire People by author Andrea Driessen
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The Independent Publisher Book Awards named the Non-Obvious Guides the best (“Gold”) non-fiction book series in 2019. Series titles include books written by Andrea Driessen, Rohit Bhargava, James Notter, and Maddi Grant.
What they’re saying
“A high-energy masterclass and brainstorming session all in one, with actionable tips to transform your event planning approach within hours, it also offers links to dive further into online content, so readers expand and deepen your learning.”
“Any event can become irresistibly engaging. This book will show you how.”
—SALLY HOGSHEAD, New York Times bestselling author and CEO of How to Fascinate®
“…Fun, creative and pragmatic insights on the why and how of strategic event design…”
—LORIE THOMAS, Certified Meeting Professional, Certified Meeting Manager, Executive at SHW in Seattle, WA
“The tips and tools in this guide will make any event more impactful and engaging.”
—BRIGETTE GROSS, Corporate Events Manager
A sampling of what the book covers
- How can my events be more innovative?
- What if attendees remember nothing? It’s highly probable unless you do something different.
- Everyone has ADD, so what can we do about it?
- How do I make sure speakers are interesting?
- How do I manage unrealistic timelines, implausible goals and results-hungry stakeholders?
- What do TED Talks teach us about events?
- How can I “think outside the slide”?
Sample interview questions & story ideas
- In a world with so many ways to connect with others virtually, why do in-person meetings still matter?
- Why do most meetings suck? And what are the alternatives?
- What are the intrinsic and often hidden benefits of people gathering together?
- Why do some professional speakers’ fees seem so high?
- How can professionals in any sector become more effective event attendees and get more value from their time spent?
- What is it about TED Talks that generates more than 1000 video views worldwide–every 30 seconds??
- How do TED and TEDx event organizers design such viral-worthy experiences? And what can others learn from their approaches?
- What does it really take to uncover the most inspiring speakers?
- What’s the most common error both novice and seasoned event planners make?
- Why are some events memorable while others are immediately forgotten?
- How can we conquer distraction and truly engage participants?
- What are some non-obvious ways to save money on events?
- How can event organizers take smart risks that get results and please risk-averse stakeholders?
- What are the most effective ways to integrate humor into meetings and events?
- How can we boost participants’ learning and performance—before and after (not just during) events?
Andrea Driessen, Chief Boredom Buster at Seattle, WA-based No More Boring Meetings, is an internationally award-winning business owner who stages engaging, unconventional events with compelling thought leaders, fresh meeting formats and purposeful play. Her clients’ gatherings have participants returning to work ready to perform at their very best. A Professional Convention Management Association “Best-in-Class” speaker and 30-year event-industry veteran, Andrea helped organize TEDxSeattle for nearly eight years and is a TEDSummit and TEDActive attendee.
Media Coverage Includes
- Named a “must-read” by NW Meetings and Events Magazine, Summer 2019
- Highlighted on industry-leading event registration software site RSVPify
- International Book Awards named the Non-Obvious Guide to Event Planning the 2019 winner in the Business: Communications/PR category.
- The Independent Publisher Book Awards named the Non-Obvious Guides the best (“Gold”) non-fiction book series in 2019. Series titles include books written by Andrea Driessen, Rohit Bhargava, James Notter, and Maddi Grant