Sally Hogshead, Member, Speaker Hall of Fame (CPAE)

NY Times best-selling author & World's Authority on Fascination

“You don’t learn how to be fascinating. You unlearn how to be boring.”

Fascinating ideas, whipsmart research, and passionate action–shaken and stirred with a tangy slap of inspiration.

Sally Hogshead, CPAE, is the Chief Fascination Officer of Fascinate, Inc. She is an international keynote speaker for some of the world’s most prestigious events. Her proprietary research has been published by both HarperCollins and Penguin, and translated into 14 languages.

Using her science-based Fascinate system, she teaches how to instantly persuade and captivate in a world with a 9-second attention span.

Sally frequently appears in national media including NBC’s Today Show and the New York Times. The press has described her as “the marketing mistress of fascination” who has “changed the face of North American advertising.” Reality TV show Making It Big dedicated an episode to Sally’s leadership and creativity. She is frequently described as an “icon.”


Growing up with the last name “Hogshead” would give anyone an unconventional point of view. While studying at Duke University, Sally lived with an African tribe inside a goat dung hut. After graduation, she began a career in advertising, and in her second year, won more awards than any other writer in the U.S.  In her early 20s, Sally was named “the most successful junior copywriter of all time.” During her early career in marketing, her work won hundreds of awards for creativity and effectiveness. At age 27, she founded her first ad agency, and next, founded the West Coast office of the legendary agency CP+B. Clients have included cultural touchstones such as Nike, Coca-Cola, MINI Cooper, Godiva, Aflac, Wall Street Journal.  In 2010 and 2011, Sally led “Project Fascinate” for Jägermeister (yes, the notorious liqueur brand). Jägermeister went on to be named one of the “Hottest Global Brands” by Advertising Age.


Sally’s internationally-acclaimed book, FASCINATE: Your 7 Triggers to Persuasion and Captivation, has been translated into 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters.  In 2006 Sally began her research on fascination, including a groundbreaking national study by a global market research firm Kelton Research. Her studies uncovered that the average attention span is now only 9 seconds, and that the brain is hardwired to focus on 7 specific types of messages.


Sally is the creator of The Fascination Advantage Assessment, the world’s first measurement of exactly how a person fascinates. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you perceive the world- but how the world perceives you.  The F-Score has helped over 100,000 participants discover their natural strengths of persuasion.


Sally’s first book was RADICAL CAREERING: 100 Truths to Jumpstart Your Job, Your Career, and Your Life. Published by Penguin, it outlines the rules for building a no-compromises career with a fascinating personal brand. She toured the country as a spokesperson for CareerBuilder. Marcus Buckingham, a founding leader behind Gallup’s StrengthsFinder, writes: “Take inventory of your strengths, identify your passions, then do everything in your power to carve your career toward them. Only then will you, and everyone else, see the best of you. Want to know how? Read this book.”


» Stand out, or don’t bother.
» The world is not changed by people who sort of care.
» You don’t learn how to be fascinating. You unlearn how to be boring.
» It’s not enough to be the best, if nobody notices or cares.
» You can be comfortable, or innovative, but not both.

» Sally’s 6 word bio: Radical ideas, passionate action, keenly executed.

Fascinating Topics

Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion? Advertising icon Sally Hogshead has the answers. In her acclaimed book, FASCINATE, Hogshead brings a strategic marketing approach to the art of influence. Often compared to the work of Malcolm Gladwell and Seth Godin, Hogshead’s research weaves together neurology, economics, history, biology, and pop culture.

Sally’s energetic style and research-based content instantly command an audience’s attention. She’s best suited for main stage keynotes, and other events that demand a speaker with authority, power, and passion. A few of her most popular topics include:

Unlocking Your Personality’s Natural, Hardwired Strengths

You can fascinate- Sally Hogshead’s research proves it. Drawing upon her studies of almost 100,000 people, Sally reveals how to persuade customers and co-workers, using your personality’s natural, hardwired advantages.

When you activate your natural fascination advantages, people completely focus on YOU. They’re not checking emails, or thinking about their next meeting. In this state of fascination, they’re more likely to respect you, remember you, and buy from you.

In this keynote, Sally will explore the science of fascination as it relates to personal branding. You will learn the brain’s hardwired “triggers,” and how to:

* » Identify what makes your own personality most persuasive
* » Apply this “fascination advantage” throughout your personal brand
* » Make stronger first impressions with customers and employees
* » Rapidly earn respect and trust
* » Command attention in meetings

Sally’s energetic style and research-based content instantly command an audience’s attention. She’s best suited for main stage keynotes, and other events that demand a speaker with authority, power, and passion.


1. The Fascination Advantage personality test

All participants receive one free code for The Fascination Advantage Starter Kit (normally $17). This personality test, developed by Sally Hogshead, is based on research of almost 100,000 participants. This test is not about how you see the world, but how the world sees you.

   2. Your group’s custom “Fascination Fingerprint”

Sally’s team will conduct a custom analysis on your audience, revealing their “fascination fingerprint.” (See sample images)

3. The 9-Second Fascination Statement

Sally’s “9-Second Elevator Pitch” exercise gets rave reviews. By the end, each participant will be able to summarize their personal brand in just 9 seconds or less.

By the end of the keynote, every participant will understand their unique fascination advantages- and how to apply these advantages to compete in a 9-second world.

Travels from: Florida