Shawna Suckow, CSP, CMP

The Buyer Insider

  • An internationally acclaimed speaker who has presented in 17 countries on five continents.
  • Certified Speaking Professional™(CSP) –the highest designation a speaker can earn, achieved by a fraction of professional speakers worldwide.
  • Best-selling author of four books
  • Top 100 Women Speakers in Business & Tech Globally (TNW)
  • Top 8 Speakers of the year (MeetingsNet)
  • Smart Women in Meetings 2016

Shawna Suckow is a speaker and emcee with some serious knowledge of consumer behavior. Her style has been described as a gentle slap in the face from a friend, just when you’re about to go to Prom with that loser. Like thinking cabbage is for dinner, but instead you get mac n’ cheese (the awesome, gooey kind with crumbles). She’s like a BFF laying down some truth talk – you know, the one who tells you when you have a piece of tomato in your teeth. She talks like a real person on stage – not an old-timey, overly-rehearsed robot who delivers the same content in Poughkeepsie and Peru (egads!).

She has a million-dollar B2B buyer in the hospitality industry for over 20 years and in 2008 founded an association of B2B buyers, which now has over 2,500 members across North America. Her content focuses on B2B and B2C consumer behavior, and clients include salespeople, marketers and retailers across all industries. She’s written 4books, 2 of which have become best-sellers.

If you’re looking for stuffy and buttoned-down, don’t hire her (seriously – we’ll all regret it!). Shawna lives out loud, doesn’t hide her most unique qualities, and talks like a real person. And she wants every person in the audience to give themselves permission to do the same. Once you stop fitting the corporate mold, great things happen: your prospects see a real, live, breathing, relatable human being, rather than a walking brochure trying to push snake oil. You don’t hide your best self from your prospects. Instead, you attract customers who become your ambassadors of awesomeness. You ditch the corporate-speak and salesy nonsense. You crush those quarterly numbers. You become a stand-out. You get ‘er done. You’ve entered the Relevance Zone.

Shawna has spoken in 17 countries on 5 continents (c’mon Australia and Antarctica!), helping businesses to understand the ever-evolving customer landscape. She’s been named to the Global Top 100 Women Business & Tech Speakers (along with Lisa Ling, Barbara Corcoran, Sheryl Sandberg and others), Planners’ Favorite Speakers lists of 2014 and 2015, and Top 8 Speakers of 2013 (along with James Earl Jones). In 2019, she received the highest lifetime designation a speaker can earn: the Certified Speaking Professional (CSP).

She’s even played in the World Series of Poker Main Event. And is so good at parallel parking, she should get a trophy.

When not on the road, she lives in Minnesota fighting off snow and gigantic mosquitoes, alongside a husband (a weekend Elvis Impersonator), two unimpressed teenagers, and a goofy golden retriever named Henry Jones, Jr.

Her speaking programs, available as both keynotes and breakouts, include:

Trend Watch 2020:
Recession-Proof Your Organization NOW!

There’s one constant in in consumer behavior: Change! We’ve never experienced more change in how people buy than in the last five years. Keeping on top of what consumers want is more of a challenge than ever, and with the next recession looming, you can’t afford to fall behind.

Technology constantly evolves, buying habits continuously confound, and frustration is commonplace with sales and marketing teams trying to stay relevant. Whether you’re a large or small company, customer acquisition and retention is key. There’s no doubt that there are major and minor shifts in customer behavior that will impact your business in the year ahead. Learn how to address them now, while your resources are plentiful!


  • Learn about the newest consumer behavior trends that will impact your company leading up to the next recession, so you can strategize now, rather than struggle later when you may not have the resources.
  • Discover ways to stay relevant with your customers now, during the recession, and throughout the next five years.
  • (Marketing Audiences) Learn the five types of marketing that are getting the attention of today’s buyers, so you have a leg-up on the competition going forward.
  • (Sales Audiences) Discover the six strategies that will keep your pipeline full in any economy.

How to Maximize Your R.O.A.® for Immediate Impact & Results

You’ve sat in sessions now for two days, taking in a lot of information, strategies, and ideas. You have pages of notes. Your brain is full. Now what? After a typical conference, we’re all likely to go back to work, get back into our routines, and six months from now, we haven’t even looked at those conference notes. Well, this is no typical conference!

You’ve invested a lot to be here. How can you maximize your Return on Attendance, or R.O.A.®? Let’s close in a more strategic way to put your investment to work.

Join Shawna Suckow, CSP, CMP, as she recaps the best ideas presented at the conference. She’ll then lead us in small-group discussions where you’ll share your own best takeaways, commit to specific action steps, and get serious accountability. She’ll ensure you turn your conference ideas into strategies, and strategies into results. You won’t want to miss this!


• Hear a recap of the best ideas from the conference, so you don’t miss any of the important highlights.
• Develop a strategy around what you learned at the conference, and what you want to implement.
• Meet your accountability group that will stay connected after the conference to help you turn strategy into action.

Don’t Become Extinct! Join the Sales Evolution

Welcome to the era of Relationship Marketing! Consumers all over the world are evolving and changing, and American B2B buyers are particularly different than they were just a few years ago. Following the Great Recession, buyers changed how they behave, how they prefer you to connect with them, and how they make their buying decisions. The days of cold calling are over, and buyers don’t respond to email anymore. They’re using technology and procurement processes more and more to lock you out of their sales process. The traditional sales role is dying. What’s a salesperson supposed to do?


  • This session will position you more effectively for the immediate future, as well as prepare you for coming shifts.
  • You’ll learn new ways to use old tools that will save you lots of time and frustration.
  • Discover actionable strategies that will help you prospect better, sell easier, get more referrals, and ultimately drive more revenue in 2020 and beyond
  • Learn from the latest buyer research what marketing actually works today to get their attention, build credibility, and establish trust (it’s not what you think).
  • Discover the six things that will keep you relevant well into the future (when 80% of traditional salespeople will go extinct!).

How to be More Memorable in Marketing

There’s never been a time when our culture has been more saturated with marketing messages from every angle, every minute of the day. Translation: there’s never been a more challenging time for brands trying to get consumers to focus on their marketing efforts. As consumers, we’ve all grown savvier about blocking and ignoring what we deem to be irrelevant messaging, and we’ve grown intolerant with interruption marketing. How can you break through this cluttered marketing landscape to get the attention of your desired audience? This session will reveal research that shows what’s working, and what’s not. By looking through the lens of your desired customers through recent research, you’ll get a fresh perspective on how to approach your marketing challenges. This eye-opening session will leave you with five fresh ways to rethink your marketing strategy.


  • Experience real case studies from brands that created successful marketing campaigns on a budget
  • Discover what is working today to gain attention on social media and in print
  • Learn what’s not working, so you can re-purpose valuable resources more effective