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Tag: brain science

09 Jan

The Power of Proximity: What cocktail receptions, selfies & mirror neurons tell us about designing better meetings

A conversation with speaker and author David Meerman Scott and speaker bureau veteran Andrea Driessen A marvelous, new book about fandom has significant implications for the meetings industry. I recently devoured Fanocracy: Turning Fans into Customers and Customers into Fans, by top speaker and author David Meerman Scott and daughter Reiko Scott. In this lively back-and-forth with David, we’ll examine a critical—and actionable!—concept from David’s book as it relates to events: proximity. Andrea: I loved your book Fanocracy, David. There’s so much in it to explore, all of it relevant to today’s business climate. You devote a chapter to the idea of proximity, referring to the level of closeness among people. For our purposes here, let’s consider these people event attendees. Why is proximity so important at meetings and events? David: Thank you Andrea! I’m honored that you read Fanocracy and thrilled that you enjoyed it. Writing the book with my 26-year-old daughter has been a fantastic experience for me. I remember about a decade ago when many people were predicting the death of physical events. Because the pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for true human…