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Tag: meeting design

09 Jan

The Power of Proximity: What cocktail receptions, selfies & mirror neurons tell us about designing better meetings

A conversation with speaker and author David Meerman Scott and speaker bureau veteran Andrea Driessen A marvelous, new book about fandom has significant implications for the meetings industry. I recently devoured Fanocracy: Turning Fans into Customers and Customers into Fans, by top speaker and author David Meerman Scott and daughter Reiko Scott. In this lively back-and-forth with David, we’ll examine a critical—and actionable!—concept from David’s book as it relates to events: proximity. Andrea: I loved your book Fanocracy, David. There’s so much in it to explore, all of it relevant to today’s business climate. You devote a chapter to the idea of proximity, referring to the level of closeness among people. For our purposes here, let’s consider these people event attendees. Why is proximity so important at meetings and events? David: Thank you Andrea! I’m honored that you read Fanocracy and thrilled that you enjoyed it. Writing the book with my 26-year-old daughter has been a fantastic experience for me. I remember about a decade ago when many people were predicting the death of physical events. Because the pendulum has swung too far in the direction of superficial online communications at a time when people are hungry for true human…

22 Jun

What Angry Birds and Righteous Pigs Teach us about Meeting Design

By Andrea Driessen, Chief Boredom Buster, No More Boring Meetings More than 250 million people have downloaded the game Angry Birds. Every day, humans worldwide collectively spend about 200 million minutes playing this game on our mobile devices. Nearly 4 million “Like” it on Facebook. In a world of time-starved business people, a vast chunk of us find time for an admittedly silly game, a pastime that has us fully engaged and focused for hours at a time. (Full disclosure: I love to play too!) What’s going on?? What makes this digital interface so compelling that gamers can’t stop interacting with it? Wouldn’t you like just some of those folks to read your emails? And just SOME of that engagement and energy at your meetings? Let’s see what Angry Birds game teaches us about designing more captivating meetings filled with more focused meeting goers. The Power of Story Knowing why the Birds are Angry (they stole the birds’ eggs, and they’re….mad!) gives the game some context and an added layer of fun. The same holds true for a well-designed meeting, which tells a unified, compelling story with a captivating arc and interesting characters, dialog and plot. What story does your…