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Tag: Return on investment for speakers

11 Jul

Beyond Feeling Good: Cancer Research Center Generates Record Results with Two Strategically Chosen Speakers

Inviting well-known speakers is a common way for organizations to boost event buzz, create more engaging events and ensure audiences are excited about attending. Yet these days, we usually need more than “feel-good” reasons to invest in top speaking talent. Namely, we need solid returns on our investments. Real ROI doesn’t happen by chance. Only when speakers are chosen strategically, and the event is well designed to achieve key objectives, do we reap true results. To wit: To celebrate its 20th Anniversary, Seattle-based Fred Hutchinson Cancer Research Center, for its annual Premier Chefs’ Dinner fundraiser, decided to seek a nationally known headlining chef for the first time, in 2011 to round out the evening’s programming. No More Boring Meetings teamed up with the organization, taking into careful consideration the event audience of foodie-philanthropists, and the Center’s mission to eliminate cancer as a cause of suffering and death. After extensive research and tapping our insider network, we uncovered an ideal speaker-chef for them: Grant Achatz. He’s known internationally for his work in molecular gastronomy AND a cancer survivor alive today because of cutting-edge cancer research. The ROI? FHCRC had high fundraising goals, which were surpassed by 23%. Comments included: “…nothing but…