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Tag: risk taking at meetings

18 Sep

Balancing Careful with Creative: A Case Study in Event Risk

By Andrea Driessen This post is excerpted from my forthcoming book, “The Non-Obvious Guide to Event Planning: For Kick-Ass Gatherings that Inspire People,” available Jan. 2019. The events industry tends to view risk as a danger to be avoided. We have (and need!) complex contractual clauses that address indemnity, force majeure and liability. We use carefully crafted checklists, so events run effectively. After all, who wants to risk it? Then we invite imperfect, easily bored guests whose attention spans we cannot control. We host folks who crave novelty, surprise, creativity and cutting-edge ideas. As we consider risk on a continuum, I believe there’s an inherent—and crucial—boldness in trying something new with our programming design and not knowing, for certain, whether it’ll work. For us to truly raise the bar on and positively change the overall event experience, we need to change. And change doesn’t happen in the middle. It happens on the edge, where it’s uncomfortable.