The Unboring Dictionary

© Bill Stainton

At, we tend to make up words. Mostly because we find it necessary to have our own vocabulary to express the distinct work we do, and the exceptional tools we help you access.

So that we’re all on the same page….we give you this quick reference dictionary:

  • ROAR TM [rohr]: The acronym for Return On Attendee Relevance, coined by Chief Boredom Buster Andrea Driessen. Refers to the ultimate goal in staging an UN-boring meeting: ensuring that everyone in your audience finds your content relevant (and results-driven). Antonym: 1. Bore. How to take your event from BORE to ROAR TM
  • Micro-Boredom [mahy-kroh bawr-duhm]:Almost everything in the world is shrinking. Even Boredom!Coined by Motorola, “microboredom” is ever-smaller slices of free time from which mobile technology offers an escape. For example: You’re in line at a coffee shop; waiting at the doctor’s office; and indeed, you’re in a MEETING. Your mind is numbed and you’ve got time to kill. So rather than contemplate your navel, thoughtfully daydream or actually pay attention to what’s in front of you, you pull out your smart phone and try to bust boredom by playing with your favorite app, sending texts, or checking your Facebook status.Implications for meeting planners? The bar’s never been higher for engaging audiences who are not just bored–they’re MICRO Bored.
  • Boredom Buster [bawr-duhm buhst-er]: When you tap, you are automatically christened a Boredom Buster…a Maverick Meeting Manager on the inside track of building meetings that engage, excite and ignite real results.
  • Collective Meeting Intelligence–CMI [kuhlek-tiv meet-ing in-tel-i-juhns]: Based on the truism that all of us are is smarter than one of us, and a key the most effective gatherings tap everyone’s contributions.
  • Continuous Partial Attention [kuhn-tin-yoo-uhs pahr-shuhl in-tel-i-juhns]: A term noted in a Fast Company article: “…We drive around talking into our Bluetooth-connected phones, engrossed in conversation but absent from the rest of the world. The result is what Linda Stone, a former Microsoft researcher, calls ‘continuous partial attention.‘ We lose our sense of engagement, ultimately compromising our awareness of underlying concerns and our ability to take care of them. Hence, obesity, family violence, and pollution–unsustainable outcomes, to be sure.”
  • Emphatitudes [em-fat-i- tyoods]: A term coined by Boredom Buster Ken Boynton, meaning platitudes stated emphatically. We’ve all heard them at countless meetings. A corporate executive may state-emphatically, of course: “It’s crucial we take this metric to a higher level to differentiate ourselves to the customer.” And the audience response? zzzzzzzzzzzzzzzzzzz…………… Emphatitudes foster the audience’s cynicism, and beg to be replaced by specific, actionable points and meatier content.
  • Infotainment [in-fo- teyn-muhnt]: Entertainment about YOUR organization’s information-always relevant, on message, and fun…produced and performed by Brian Walter and his Extreme Meeting Team.
  • Meeting Message Management MMM [meet-ing mes-ij man-ij-muhnt]: Our strategic methodology that bridges all key meeting goals, communications, theme and logistics to ensure your audience learns and brings back to work the most important belief and behavior change. The process also helps meeting participants become exceptionally clear about what they are to do differently and more effectively after the meeting. In other words, how to be more productive and successful. Imagine the brainpower and meeting investment return you tap when everyone-from your leadership to your keynoters to AV techs-are all on board with your Big Meeting Messages.
  • Open-Space Meeting [oh-puhn speys meet-ing]: According to Wikipedia, this is a generic term describing a wide variety of different styles of meeting in which participants define the agenda with a relatively rigorous process, and may adjust it as the meeting proceeds. A large meeting of this sort is called an open space conference or UNConference (see below for further definition).
  • ROM: Return on Meeting [ri-turn awn meet-ing]: An useful acronym coined by Boredom Busting Partner Brian Walter, who believes that quantifying meeting return on investment can be nearly impossible, and not nearly as telling and useful as return on MEETING. More and more meeting conversations these days begin with the question of “What’s our ROI?” Those asking the question want the answer to be a number. Yet the likelihood of a $150,000 meeting generating, say, a $300,000 return on investment is all but impossible. Instead, a conversation about Return on Meeting (ROM) makes more sense, as we examine the deeper purpose of the meeting and the beliefs we’re aiming to alter via the meeting. A more useful reframing of the question becomes: what kind of meeting must we hold to create the critical belief and knowledge shift among our people? And what is the true cost of our audience NOT believing or thinking that?
  • Script Prescription [script pri-skrip-shuhn]: An integral service through which we work closely with meeting planning staff and / or your executives, to reimagine your meeting and event scripts. We challenge the messaging from the audience’s point of view… so your audience gains insights that they didn’t previously already know, truly understand, fully appreciate, or get excited about. You get more impact and more powerful take-aways.
  • Un-Bore [uhn bohr]: to create a meeting experience that’s so compelling–so roaring–it’s an SRO show that attendees would never miss.
  • UN-Meeting [uhn meet-ing]: High-touch, high-impact ways to communicate critical meeting messages, insight and inspiration without a big group meeting. Going well beyond standard teleconferences and webinars, UN-Meetings build engagement, morale, commitment and motivation. Contact us for details tailored to your situation and audience.
  • Verbally Viral [vur-buhl-lee vahy-ruhl]: Sometimes we hear about ideas having “buzz” (people talking in the hallway about a topic presented at the meeting.) These days, that’s not enough, according to Meeting Expert Brian Walter. A buzz is a positive, yet undirected and unfocused discussion. For communication impact, the goal is to make key ideas and initiatives go VERBALLY VIRAL.

    An idea goes VERBALLY VIRAL if I can hear it one time, get it, and then verbally share it with someone else at my company using the same word or words. Then they do the same.Why DON’T key concepts go verbally viral? Too often leaders have an important initiative or concept that they want people to think about and implement. But that initiative or concept is never boiled down to a snappy and memorable catch phrase. Sure, the idea can be understood by an employee when they leader spends 20 minutes explaining it. But they cannot RE-EXPRESS it verbally and informally.Your goal: boil down crucial initiatives to their essence, make them easily understood and un-boring, and WHAM: you have gone verbally viral.