You CAN hear me now
It’s what I call a Message Continuity Conference Call. And it’s a crucial component to events with multiple speakers.
When you schedule this special call with all your outside speakers and your internal meeting message team, you get happier audiences and stronger meeting outcomes. Plus it’s simple, free and team-driven.
How it works:
Once you know who will take the stage at your event, particularly “outside” keynote and breakout session presenters, find a time when everyone can be on the phone together. (This often requires planning quite far ahead.)
In advance, send everyone a short document in which you describe your meeting-message strategy. Don’t have a strategy? Call me and we can discuss how you can get one.
During the call, your goals are to reinforce the most important concepts you want your audience to experience as a result of the meeting and ultimately create more message continuity.
Give callers an opportunity to share their content plans, and ensure everyone’s on board with ways to unite and align messages for more impact. Invariably–in the simple act of conversation–themes and patterns emerge that you would not otherwise know about. Connections and common ground are found that amplify everyone’s impact.
This call also ensures that any content redundancies or contradictions are known and cleared up in advance so you can make the most of every meeting minute.
With information overload so common in meetings, the more you focus on just two or three key “meta message” take aways, the more your participants will retain overall…and the more effective your meeting’s return on investment and return on objective.
Trying to do too much means very little sticks. Often, we communicate more (and more of it is remembered) when we communicate in more strategic, streamlined, and unified ways.
Who are YOU going to call?
(Photo via Maxime Bédard on Flickr under Creative Commons license)